Wednesday, January 22, 2014

Print Options Through Fine Art America

I've been selling fine art prints through Fine Art America for several years now, and I've been very happy with the results.  My customers have been happy as well, as evidenced by the many collectors who have come back to order more prints to add to their collection.

Fine Art America is a P.O.D., or Print-On-Demand service, which allows artists to make a large selection of high-quality prints available to buyers with basically no up-front costs to the artist.  This is a big deal, considering that the traditional method of making a print available involved ordering a large print run (generally no fewer than 100), which not only has to be paid for up-front (which can cost thousands of dollars -and this is for a single image), but also have to be properly stored, sold, properly packaged and shipped to customers.

P.O.D. services take care of all of that.  The artist simply creates a high-quality digital file of their artwork and uploads it to the P.O.D. website, and they take care of fulfilling the order - printing each customized print to order, handling the sale and packing and shipping to the customer.

This has revolutionized the art world and made it possible for many more artists to make much more of their work available to many more people at very affordable prices.

When I first started researching P.O.D. services several years ago, I found most of them to be of inferior quality when it came to wall art.  Sites like CafePress, Zazzle and RedBubble offer a wider range of products to stick your imagery on - everything from t-shirts to coffee mugs to throw pillows - but when it came to wall art, the printing and paper options were not up to the standards I wanted for my work.

Then I found Fine Art America, which specializes in - well, fine art.  When I ordered some sample prints, I was very impressed.  The image and paper quality were far superior - comparable to what you'd expect from an art gallery, and they had fine art finishing options which resulted in beautiful museum-quality art that even the most discerning art collector would proudly display in their home.

And compared to what you'd pay in a typical art gallery, the prices can’t be beat.  F.A.A.'s business structure eliminates many of the operating costs of a brick-n-mortar gallery, and it passes those savings on to both the artists and the collectors.  Everyone wins!

F.A.A. uses giclee (pronounced "zhee-KLAY") technology to create their prints. This is a form of inkjet printing that uses archival inks on acid-free papers designed to last a lifetime without fading or discoloration.  F.A.A. also offers prints on other materials such as canvas, acrylic and aluminum, each of which add their own texture and feel to the print, and come ready-to-hang, no framing required.  These options are great for folks on a budget, since framing can add quite a bit to the final cost.

These are also perfect for gifts.  I've heard many tales of folks getting unframed paper prints as gifts, and being thrilled with the artwork but frustrated with having to find the time and funds to take it to a frame shop to get it framed before it can be displayed and enjoyed.  Because matting and framing preferences can be influenced by many factors - personal style, home d├ęcor motifs, room color schemes, etc., I find that offering a ready-to-hang piece of artwork that doesn't require a frame to be a perfect solution.

But if you do want your print matted and framed, F.A.A. offers that as well.  Using their ordering interface, you can try various combinations of print size, mat width and color and frame molding options to find exactly the right presentation to enhance the artwork and suit your decor.
I’m working on a walk-through tutorial on how to order these options, but in the meantime, here are some short videos from F.A.A. that give a basic overview of their different print options.

In addition to F.A.A.’s great quality and print options, they have several features that make them rise above the competition.
One of these is that they will not allow artists to upload inferior digital images.  If the art file does not meet their image quality standards, the artist is instructed to improve the image resolution, or it will limit the size of the prints that are made available. This means that you won’t find blurry or pixilated images that result from enlarging a low-quality digital image on F.A.A. They are serious about offering professional, gallery-level prints. 

Another feature is the Full-Resolution Preview, which allows the buyer to zoom in on a section of the artwork to see the details of the image at 100%.  By keeping the main preview image low-resolution and breaking it into smaller pieces, they prevent “art pirates” from downloading the high-quality art files and using them for their own nefarious purposes.  Art piracy of this kind is a huge problem for artists selling online, so I appreciate F.A.A.’s commitment to protecting their artist’s images. 

They also offer a fantastic100% money back guarantee on all of their products, and their website and service is generally considered the best P.O.D. option for fine artists available today.

I recommend Fine Art America for both artists looking for a way to sell directly to buyers, and to buyers seeking quality fine art for their homes.

Thursday, January 2, 2014

Exploring the 3rd Dimension!: Experimentation!

Well, my initial paper casting tests have already taught me a few things.

  1. Soaking and blending the cotton pulp for a longer time is better than a shorter time.
    I followed the instructions on the cotton linters package, but the pulp turned out rather lumpy and completely fell apart when I went to remove it from the mold.  The next time, I soaked it longer and blended it longer, and put in a teaspoonful of an additive that is supposed to neutralize any acidity in the pulp (which is irrelevant, since the cotton is not acidic), and make for a smoother surface.  This mixture worked much better, the texture was finer, it did indeed have a smoother surface, and it held together when removed from the mold.  It also seemed to dry a bit quicker.

Some rough cotton pulp castings
    2.   Don’t use an unsealed plaster mold.

    Since I don’t yet have everything I need to make my first custom mold, I just used some things I had on hand to do some tests.  One was a cast resin Celtic cross wall hanging.  Another was a plaster plaque I’d made and used to try out some carving techniques.   I sprayed both with a bit of cooking spray as a mold release. The resin piece was roughly sculpted, but worked pretty well.  
    But the plaster piece, after the watery pulp juice soaked into it, and I pressed down firmly with my sponge to remove as much water as possible and get the pulp down into the nooks and crannies, ended up falling apart as I removed the finished cast. 
Many of the tutorials I’ve seen on paper casting use terra cotta molds, which are fired.  I imagine that makes the difference.  

    3.  WAIT until it’s dry to try to remove the paper from the mold.

    This is challenging! A lesson in tempering my enthusiasm with patience.

4.      Sizing matters.

    I don’t know why this didn’t occur to me before, since I am well aware of the necessity of sizing substrates that are going to be painted.  Sizing is a substance that reduces absorbency, so ink or paint doesn’t bleed or feather into the surface.   
   Turns out those pure cotton linters fibers are pretty damn absorbent!   Considering cotton is used for wound dressing and maxi pads, this should have been an obvious consideration.  Perhaps it was because most of the paper casting tutorials I’ve seen were not intended to be painted.  Fine art applications of cast paper are often left in their pure white state, so sizing wasn’t mentioned. 
     In any case, my attempt to apply a base coat of acrylic paint to my unsized test castings resulted in the fibers soaking up the moisture and swelling and basically ruining the integrity of the cast form. 
    My initial research into possible sizing options have revealed that there are two basic types: internal, which is dissolved into the wet pulp, and external, which is applied to the surface after the paper has dried.  I think internal would be easier and more appropriate for what I’m doing.  Possible additives include white glue, gelatin and various starches.  I’d rather not deal with food-based stuff, since various critters consider them tasty and I’d like to avoid having my work nibbled by moths or mice.  And I already have a ginormous gallon bottle of Elmer’s Glue sitting in the corner.  Hopefully it hasn’t dried out into a solid brick.  I’ll start with that and see how it goes.


   Since I started this post a few days ago, I’ve been playing around with various mixtures of pulp, glue and plaster.  The mixtures with the glue have not set up correctly.  But I don’t think I’ll need the glue.  Just Plaster of Paris and pulp seem to be giving me the lightness, durability and harder, less absorbent surface that I need.   
   I realized that the pure pulp surface was too soft to hold up to the multiple layers of finishing I want to do.  But with the addition of plaster, the surface takes detail well and can take paint and other finishes perfectly.

Plastic lid + broken earring + cotton pulp & plaster = ART SCIENCE!!!
   To test my various mixtures, I made some simple disc-shaped castings, using the plastic lid of a catnip container as a mold.  Cat didn't mind.  Unlike any time I pull out the sewing machine, Cat doesn't seem all that interested in this process.

  The plaster/pulp mixtures set to the point of de-molding quite quickly (within a half our to an hour for these little discs).  This is much shorter than for the pure pulp, which took several hours to a few days to dry to the point where it could be removed from the mold without risk of damage.
   However, there is a fairly long curing time for the pulp/plaster mixture. By curing I mean the piece is fully dried and hardened.   Plaster is interesting because it hardens via a chemical reaction, not through evaporation – and that chemical change creates heat. So it gets warm as the chemical reaction takes place. But once the plaster has chemically set, the water still needs to gas off, and the evaporation makes it cold to the touch. This is true of plaster in general, but I think the large amount of water in the pulp increases this curing time.  While it's still cold, the plaster is still somewhat damp and delicate.
It's  also somewhat malleable.  During this time, I can add subtle surface texture by scratching and pressing with various tools, smooth and shape stuff and generally customize each casting fairly easily, making each one truly unique. 
   Once it returns to room temp, it’s hard and sturdy and lightweight and perfect.  I can literally throw it on the ground and it won’t break. :)

Testing surface finishes
  Another thing I’ve been testing out is Gilder’s Paste – a surface finish consisting of metallic particles in a wax base.  This stuff is similar to the more familiar Rub-n-Buff, which comes in a tube.  Gilder’s Paste comes in a flat tin, which is much easier to work with, and has a much wider selection of colors to choose from.  It can be applied to almost any surface with a fingertip or thinned and applied with a brush or other applicator.  Colors can be mixed and blended, too.  Once the wax has dried, it can be buffed with a soft cloth to a lovely metallic sheen.
   Very shiny!
    I was all set to spend a chunk of Christmas gift cash (thanks, Mom!) on a selection of Gilders Paste colors after the holidays.  But before I could place my order, I came across a box of art supplies I'd inherited from Dore's father, who passed away last year.  
    He was a craft enthusiast, mainly interested in stamping.  He had a wide selection of stamp crafting supplies, many of which he'd gotten for free from the manufacturers because he wrote product reviews for various crafting magazines and websites.  He mostly made cards, which he created by combining various stamps into a composition and then coloring the image with various paints and craft finishes.  He loved lighthouses, and most of his pieces featured a lighthouse somewhere, even if it was peeking out behind a tree in the distance. 
   Lo and behold, as I excavated this box of treasures, what did I find but 20 tins of Gilders Paste!  Pretty much every color I was planning on buying and more, each worth about $10.  I feel like I got a special Christmas gift from beyond the Great Mystery.  Thanks, Joe! :)
A Gift of Gilders Paste!

   So my plan is to base coat each piece with acrylic paints, then highlight the raised areas with Gilders Paste metallic colors, and then add whatever additional color embellishments seem appropriate. Then I'll seal the whole thing with a gloss varnish, which should make the finished pieces damn near bulletproof!

Next step is making my mold!